STRATEGY
FIRST
DESIGN
For Aviation Companies
Our strategy-focused design process prioritizes clarity, accuracy, and structure. Your website should support how your business actually operates.
WEB DESIGN, BRANDING
& STRATEGY
In fields where precision is essential, real quality and credibility can easily be overlooked in the online space.
We build websites and design brands rooted in strategy. Before designing anything, time is taken to understand how the business operates, what matters most, and what success looks like. A strategy is then created to define goals, priorities, and success metrics, ensuring every design decision is intentional and directly tied to how the site serves the business.
We partner with people who recognize when they need help. Our job isn’t to persuade you, it’s to deliver clear, honest, and capable guidance. The right clients don’t need to be sold to. They just need to know where to find the right partner.
A website isn’t about saying everything. It’s about making the right things easy to find, understand, and trust.
What we do
Strategic Website Design
Typical deliverables vary by project, but every website includes a clear strategy and sitemap, custom design and build, strong SEO foundations, conversion-focused layouts (forms, CTAs, page flow), and launch support with training for your team.
We start with a discovery call to confirm we’re a good fit. We don’t price websites by number of pages, and we don’t force projects into preset packages. Every website is scoped around what your business needs to be clear, credible, and easy to use.
After the call, you’ll receive a custom quote based on your goals, content, and functionality.
Custom Branding
Typical branding deliverables include a new logo, font options, and a custom color palette. We build these as a simple, cohesive system you can use everywhere your brand shows up.
We’ll start with a discovery call to understand what you do, who you’re speaking to, and what you want your brand to communicate. From there, we’ll create a look and feel that is clear, consistent, and easy to apply across your website and marketing.
After the call, you’ll receive a custom quote based on your specific needs.
How we do it
The LEX Platform
We build on our custom website platform, LEX. With LEX, your site is powered by enterprise-level hosting through AWS (Amazon Web Services) and includes a built-in CMS (Content Management System) for easy content updates, if desired.
LEX is designed for businesses with a lot to communicate. We focus on structure, clarity, and accuracy, so the right information is easy to find and easy to trust.
Your site is responsive, fast, and built to scale as your business grows. If you want to make updates in-house, the CMS makes it simple. If you prefer to stay hands-off, we can manage updates for you through an ongoing support plan.
All websites are hosted with us to ensure performance, security, and consistency. Optional maintenance plans are available for teams that want regular updates, monitoring, and support after launch.
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Questions you might have.
Q:
What services do you offer?
We offer strategic website design and branding for businesses that need a clear, structured online presence.
Q:
What platform do you build on?
Lex is our custom website platform. Sites are hosted through AWS (Amazon Web Services) and include a built-in CMS for easy content updates, if desired.
Q:
Do you offer set packages?
No. Every website is scoped to your business, your content, and what the site needs to do. You will receive a custom quote after a discovery call.
Q:
Do you offer maintenance plans?
Yes. Maintenance is optional for teams that want regular updates, monitoring, and support after launch.
Q:
Do you redesign existing websites?
Yes. If your current site needs a new structure, new design, or clearer messaging, we can rebuild it on Lex.
Testimonials
What clients are saying about us
"Working with Aprile Blair at Lexington Creative was an incredible experience. She took the vision I had for my website—the look, the feel, the colors, and the user-friendly navigation—and brought it to life in a way that exceeded my expectations. Aprile truly listened, offered creative solutions, and delivered a website that I absolutely love. Her eye for design and attention to detail made the entire process smooth and enjoyable. I couldn’t be happier with the end result!"
Jessica Power, Power Aviation Strategies
"I worked with Aprile at Lexington Creative to re-design our company website and I cannot recommend her enough! She was thorough, and coached us through the process. She delivered a final product that we can all be proud of, and ahead of schedule. If you're looking for someone to redesign your site, or help your social media presence, search no more. Thank you for everything you did Aprile!"
Hafid Garcia, Prime Industries
About the Founder
Aprile Blair is the founder of Lexington Creative. After 23 years in aviation sales and marketing, she shifted to pursue her passion for web design and opened her own agency.
Her ties to aviation are still personal. Her husband is a private pilot, and she enjoys flying with him and staying connected to the aviation community.
That background shapes how we work. We understand technical services and the importance of clarity, accuracy, and trust. Every project starts with strategy and a clear plan, then moves into design that is structured, intentional, and built to last.
About the Founder
Aprile Blair is the founder of Lexington Creative. After 23 years in aviation sales and marketing, she shifted to pursue her passion for strategic web design and opened her own agency.
Her ties to aviation are still personal. Her husband is a private pilot, and she enjoys flying with him and staying connected to the aviation community.
That background shapes how we work. We understand technical services and the importance of clarity, accuracy, and trust. Every project starts with strategy and a clear plan, then moves into design that is structured, intentional, and built to last.
Get in touch
Have questions or not sure where to start? Send a note or give us a call. We're happy to talk!
We got it.
Thank you for contacting us.
We’ll get back to you as soon as possible.
Thank you for contacting us.We’ll get back to you as soon as possible.
We got it.
Ready to begin?
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