Lexington Creative Privacy Policy

Introduction

This Privacy Policy outlines Lexington Creative (" we ", " our " or " the Company ") practices with respect to information collected from users who access our website at www.lexingtoncreative.com (" Site "), or otherwise share personal information with us (collectively: " Users "). 

Grounds for Data Collection
Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is carried out based on one or more of the following legal grounds:

• Your Consent – When you provide your information through our website (e.g., via contact forms, project inquiry forms, or newsletter signups), you are consenting to our use of that data to respond to your request, communicate with you, or deliver services.
• Performance of a Contract – We collect and process your information when it is necessary to provide you with website design services, fulfill a service agreement, send invoices, or manage project timelines.
• Legal Obligation – We may retain certain information to comply with accounting, tax, or other legal requirements.
• Legitimate Interests – We may process your data to improve our site, personalize user experience, follow up on inquiries, or maintain security—only where these interests do not override your data protection rights.

We do not sell or rent your personal data. For questions about how your data is handled, please contact us directly.

What information we collect?

We collect two types of data and information from Users. 

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“ Non-personal Information ”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information is Personal Information, which is individually identifiable information—namely, information that identifies an individual or may, with reasonable effort, identify an individual. Such information includes:

• Device Information – We collect Personal Information from your device when you visit our Site. This includes geolocation data, IP address, browser type, operating system, language preferences, unique device identifiers (such as MAC address and UUID), and browsing behavior on the Site. This helps us analyze traffic, improve user experience, and ensure website security.
• Registration Information – When you fill out a form to inquire about our services, schedule a discovery call, or sign up for a newsletter, you may be asked to provide details such as your full name, email address, business name, website URL, and the nature of your design needs. This information is used to contact you, prepare proposals, and deliver services.
• Communication Data – If you contact us directly (via email, contact form, or chat), we may collect your name, contact details, and the content of your message to follow up on your inquiry or provide support.
• Payment & Transaction Information – When you purchase services from us, we may collect billing details (such as your name, address, and payment method), though all payment processing is securely handled through third-party platforms (e.g., Stripe or PayPal), and we do not store your full credit card information.
• Client Project Data – If you become a client, we may collect additional information related to your website project, such as branding preferences, design inspiration, login credentials for platforms you authorize us to access, and feedback on deliverables. This information is used solely for project development and service delivery.
• We collect only the data necessary to provide high-quality services and maintain secure operations. If you have questions about what’s collected or how it’s used, feel free to reach out.

How do we receive information about you?

We receive your Personal Information from various sources:

• When you voluntarily provide us your personal details in order to register on our Site;
• When you use or access our Site in connection with your use of our services;
• From third party providers, services and public registers (for example, traffic analytics vendors).

Grounds for Data Collection
Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is carried out based on one or more of the following legal grounds:

• Your Consent – When you voluntarily provide us with personal information (e.g., by filling out a contact form or subscribing to a newsletter), you consent to our processing of that information for the stated purpose.
• Contractual Necessity – When processing is necessary to fulfill a contract we have with you or to take steps at your request prior to entering into a contract.
• Legal Obligation – When we are required to process your personal information to comply with a legal or regulatory obligation.
• Legitimate Interests – When processing is necessary for our legitimate interests (e.g., to improve our services, maintain security, or communicate with you), provided that such interests are not overridden by your rights and freedoms.

If you have any questions about the legal basis for data processing, you are encouraged to contact us.

Let me know if you’d like to tailor this for a specific policy like GDPR, CCPA, or a particular business model.

You said:

website design

ChatGPT said:

Got it—here’s a version tailored for website design services like Lexington Creative:

Grounds for Data Collection
Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is carried out based on one or more of the following legal grounds:

• Your Consent – When you provide your information through our website (e.g., via contact forms, project inquiry forms, or newsletter signups), you are consenting to our use of that data to respond to your request, communicate with you, or deliver services.
• Performance of a Contract – We collect and process your information when it is necessary to provide you with website design services, fulfill a service agreement, send invoices, or manage project timelines.
• Legal Obligation – We may retain certain information to comply with accounting, tax, or other legal requirements.
• Legitimate Interests – We may process your data to improve our site, personalize user experience, follow up on inquiries, or maintain security—only where these interests do not override your data protection rights.

We do not sell or rent your personal data. For questions about how your data is handled, please contact us directly.

Would you like this formatted for a full privacy policy, or just as a snippet for your website’s footer or legal page?

You said:

now: The second type of information Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes: Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site. [add types of personal information collected, and respective explanations, such as:] [Registration information: When you register to our Site you will be asked to provide us certain details such as: full name; e-mail or physical address, and other information.] … …

ChatGPT said:

Here’s a completed and professional version of that section for a website design business like Lexington Creative, focused on clarity and compliance:

The second type of information is Personal Information, which is individually identifiable information—namely, information that identifies an individual or may, with reasonable effort, identify an individual. Such information includes:

• Device Information – We collect Personal Information from your device when you visit our Site. This includes geolocation data, IP address, browser type, operating system, language preferences, unique device identifiers (such as MAC address and UUID), and browsing behavior on the Site. This helps us analyze traffic, improve user experience, and ensure website security.
• Registration Information – When you fill out a form to inquire about our services, schedule a discovery call, or sign up for a newsletter, you may be asked to provide details such as your full name, email address, business name, website URL, and the nature of your design needs. This information is used to contact you, prepare proposals, and deliver services.
• Communication Data – If you contact us directly (via email, contact form, or chat), we may collect your name, contact details, and the content of your message to follow up on your inquiry or provide support.
• Payment & Transaction Information – When you purchase services from us, we may collect billing details (such as your name, address, and payment method), though all payment processing is securely handled through third-party platforms (e.g., Stripe or PayPal), and we do not store your full credit card information.
• Client Project Data – If you become a client, we may collect additional information related to your website project, such as branding preferences, design inspiration, login credentials for platforms you authorize us to access, and feedback on deliverables. This information is used solely for project development and service delivery.

We collect only the data necessary to provide high-quality services and maintain secure operations. If you have questions about what’s collected or how it’s used, feel free to reach out.

Let me know if you want this adapted for GDPR/CCPA compliance language, or placed into a full privacy policy template.

You said:

now What information we collect? We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy. We may use the information for the following: [ add types of detailed uses, such as:] Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have; To communicate with you and to keep you informed of our latest updates and services; To serve you advertisements when you use our Site (see more under "Advertisements"); To market our websites and products (see more under "Marketing"); Conducting statistical and analytical purposes, intended to improve the Site. … In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors. In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes: Hosting and operating our Site; [Add and amend relevant types of third parties, such as:] Providing you with our services, including providing a personalized display of our Site; Storing and processing such information on our behalf; Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users; Providing you with marketing offers and promotional materials related to our Site and services; Performing research, technical diagnostics or analytics; We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.

ChatGPT said:

Here is a refined and fully filled-out version of that section, tailored for your website design business at Lexington Creative:

What Information We Collect

We do not rent, sell, or share Users’ personal information with third parties except as described in this Privacy Policy.

We collect and use personal information to provide and improve our services. The information may be used for the following purposes:

• Communicating with You – To respond to inquiries, send updates about your project, provide onboarding or training information, and resolve any support issues.
• Project Management – To gather relevant details for your website or branding project, such as brand goals, design preferences, and login credentials for platforms you authorize.
• Sending Service Updates – To keep you informed about changes to our services, policies, or support processes.
• Marketing Communications – To share helpful content, offers, or promotional materials related to our services (you can unsubscribe at any time).
• Analytics & Improvements – To understand how users interact with our website, improve functionality, and optimize the client experience.
• Advertising – To serve you ads based on your browsing behavior (if applicable) and measure the effectiveness of our marketing campaigns.
• Legal and Administrative – To comply with legal obligations and protect our rights in case of disputes or security concerns.

Third-Party Services & Data Sharing

In addition to the purposes listed above, we may transfer or disclose personal information to our subsidiaries, affiliated companies, and carefully selected subcontractors.

We may also share information with trusted third-party service providers, which may be located in different jurisdictions, for purposes such as:

• Website Hosting – SiteGround and WP Engine host and operate our website.
• Client Portals & CRM – Platforms like 17hats or Monday.com help us manage client communication, contracts, and scheduling.
• Email Marketing – Tools like Mailchimp or Flodesk are used to send newsletters or automated email sequences.
• Payment Processing – Stripe, PayPal, or Wave are used to securely process payments (we do not store full payment details).
• Analytics & Diagnostics – Google Analytics or similar tools help us monitor website traffic and performance.
• Marketing & Advertising – We may work with platforms like Meta, Google Ads, or Pinterest to deliver relevant ads and retarget previous visitors.

Legal Disclosures

We may disclose your personal information if we have a good faith belief that such disclosure is reasonably necessary to:

1. Comply with any applicable law, regulation, legal process, or governmental request;
2. Enforce our policies and terms of service;
3. Investigate or prevent fraud, security issues, or illegal activity;
4. Protect the safety, property, or rights of our business, users, or others;
5. Respond to legal claims or enforce intellectual property rights;
6. Collaborate with law enforcement if required.

UUser Rights

You have the right to request the following with respect to your personal information:

• Access – Receive confirmation as to whether or not personal information concerning you is being processed and access your stored personal information, along with supplementary information.
• Data Portability – Receive a copy of the personal information you directly provided to us, in a structured, commonly used, and machine-readable format.
• Correction – Request correction or updating of inaccurate or incomplete personal information we hold about you.
• Deletion – Request the erasure of your personal information (also known as the "right to be forgotten").
• Objection – Object to the processing of your personal information, including for direct marketing purposes.
• Restriction – Request that we limit or restrict the processing of your personal information under certain circumstances.
• Lodge a Complaint – File a complaint with a data protection authority if you believe your data rights have been violated.

Please note that these rights are not absolute and may be limited by applicable legal or contractual obligations, or our legitimate business interests.

If you wish to exercise any of your rights or receive more information, please contact our Data Protection Officer (“DPO”) at:

Data Protection Officer
Lexington Creative
Email: aprile@lexingtoncreative.com
Mailing Address Provided Upon Request

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy .

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy. 

How do we safeguard your information?

We take great care in implementing and maintaining the security of the Site and your information. [explain about your security practices, such as: we employ industry standard procedures and policies to ensure the safety of the information we collect and retain, and prevent unauthorized use of any such information, and we require any third party to comply with similar security requirements, in accordance with this Privacy Policy] . Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Site, and we make no warranty, express, implied or otherwise, that we will prevent such access.

Transfer of data outside the EEA 

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.

Marketing

We may use your Personal Information, such as your name, email address, telephone number, etc. ourselves or by using our third party subcontractors for the purpose of providing you with promotional materials, concerning our services, which we believe may interest you. 

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Minors

We understand the importance of protecting children’s privacy, especially in an online environment. This Site is not designed for or directed at children, and we do not knowingly collect personal information from individuals under the age of 18.

Under no circumstances do we knowingly allow minors to use our services without prior, verifiable consent or authorization from a parent or legal guardian. If you are under 18, please do not use this Site or submit any personal information through it.

If a parent or guardian becomes aware that their child has provided us with personal information without their consent, they should contact us immediately at:

Email: aprile@lexingtoncreative.com

We will promptly take steps to delete the information from our records.

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

How to Contact Us

If you have any general questions about the Site, our services, or the information we collect and how we use it, you can contact us at:

Lexington Creative
Email: aprile@lexingtoncreative.com
Mailing Address: Provided upon request
Website: www.lexingtoncreative.com

We aim to respond to all inquiries within a reasonable timeframe.